Our Insights

Think Forward examines the complex and ever-changing cultures and behaviours of the online world, and explores the role brands can play in shaping it.

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

Introducing The Influencer Chronicles - your monthly dose of influencer updates, gossip, and culture. Expect some spice to heat up your day, a fresh take on foodie influencing with a chef who raps his recipes, the most adorable ducks who beak-sync, and a bit of gossip to keep you in the know. 

Today, we have re-launched our long-running ‘Black Perspectives' series with a refreshed look and feel, and a new YouTube-led format. In this blog, Lucy Doubleday talks about the history of the series and what's coming up in 2025.

Our Digital & Social Summit is back! For the second year running we will be holding a week-long series of online events starting on Monday 28th April. Check out the first set of talks announced today.

In this blog, we meet Patt Nitikarn, Managing Director of our newly opened Thailand office, and learn more about the work the team are creating.

Meta releases new AI features, X adds new AI-powered image edit tool, Threads adds a host of new features, and more social media news.

Meta to launch Community Notes, Facebook launches monetisation for Stories content, Snapchat launches AI video Lenses, and more social media news.

YouTube launches Premium Lite subscription in the U.S., Instagram tests new ‘Blends’ feature, Threads tests adding ‘interests’ to profiles, and more social media news.

All of our Digital 2025 reports are now live! Spanning 240+ regions worldwide, these local reports explore how people everywhere are engaging with the digital world. 

Bluesky launches Flashes photo-sharing app, TikTok revamps its Creator Marketplace, LinkedIn tests new feed feature, and more social media news.